Project type
Publication Design, Ai Visualization
Date
2025
Loaction
San Francisco
Project Detail
Publication Design
Ai Visualization
Introduction
Rethinking Urban Mobility addresses problems in public transit through research based design for a fictional transit brand, UrbanFlow. The project is grounded in personas representing a commuter, a student, and an older adult with accessibility needs, each focused on wayfinding and scheduling issues. Deliverables include a public awareness poster series, a mobile app prototype for real time transit updates, and an Instagram campaign promoting accessible transit. The project moves from research and personas through to finished campaign materials.
