Rethinking Urban Mobility
Project type
UI/UX Design, Event Design
Date
2024
Loaction
San Francisco
Project Detail
Digital Asset
UI/UX Design
Introduction
Rethinking Urban Mobility addresses problems in public transit through research based design for a fictional transit brand, UrbanFlow. The project is grounded in personas representing a commuter, a student, and an older adult with accessibility needs, each focused on wayfinding and scheduling issues. Deliverables include a public awareness poster series, a mobile app prototype for real time transit updates, and an Instagram campaign promoting accessible transit. The project moves from research and personas through to finished campaign materials.
