Introduction

Voices Foundry is a brand identity project for a fictional design studio focused on amplifying underrepresented perspectives through visual communication. The project addresses a specific problem: commuters with curly hair who struggle to find helmets that fit comfortably. Built around three personas representing different lifestyles and needs, the work includes a narrative booklet, a poster series, and a mobile digital interface that gathers user feedback on helmet design and comfort. Together, these elements form a small but complete brand system.