Project type
Brand Identity, Ai Visualization
Date
2024
Loaction
San Francisco
Project Detail
Digital Asset
UI/UX Design
Introduction
The Lumix Rebrand is an AI visualization project that repositions the camera manufacturer as a luxury brand entering photography and horology, developed over a seven week project timeline. The work includes business collateral, packaging, and retail concepts for flagship stores in San Francisco, Mumbai, and Tokyo, rendered through AI generated visuals. It positions Lumix alongside established luxury names such as Leica and Hasselblad, reflecting a shift away from its previous technology focused market position. The rebrand spans identity, packaging, and retail experience across three international markets.
