Introduction

This project develops branding for the Sausalito Jazz and Wine Festival 2025, a waterfront event held from October 10 through 12. The work extends across posters, social media templates, wine packaging, and credential materials for staff and VIP attendees. It covers both promotional and operational touchpoints for the event, from ticket sales campaigns to on-site materials needed for the festival to run smoothly. The system was designed to feel consistent across both digital promotion and physical event materials.